Beauty Industry in flux after TikTok braces for an uncertain future in US

Saturday night gave hundreds of millions of Americans a taste of what life without TikTok would look like, and at least one brand decided to keep the experiment going.

Jolie Skin Co. LLC, which was previously spending about $150,000 a month on TikTok ads, is planning to pause its paid campaigns on the app temporarily, according to Founder and Chief Executive Officer Ryan Babenzien.