TikTok’s new rival in town: Instagram launches Edits
By
Binu Mathew
In response to TikTok’s growing challenges in the US, Instagram is preparing to launch a new app called Edits, aimed at attracting creators and users displaced by the recent Supreme Court ruling. The Edits app, which Adam Mosseri, head, Instagram, described as “a full suite of creative tools,” is set to compete directly with TikTok’s video creation and sharing capabilities.