Q-comm boom leaves brands in long queues

As quick commerce gains popularity, offering everything from groceries to niche products in under 30 minutes, a long queue of brands is waiting to get onboard. But the waiting list for some of these brands is becoming unmanageably long, leaving them frustrated and exploring alternative routes.

Experts estimate that the onboarding process for quick commerce platforms like Zepto, Blinkit, BBNow and Swiggy Instamart takes anywhere between two to six months. In extreme cases, the wait can stretch beyond a year.