Fintechs shift to direct merchant integration, move away from Juspay

Financial technology (fintech) companies are moving away from third-party routers and payment orchestration partnerships as they seek direct integration with their merchant base.

After fintech major PhonePe ended its partnership with the payment orchestration platform Juspay Technologies, other companies, including Razorpay and Cashfree Payments, are considering moving away from the platform for orchestration services.