Oyo’s new ‘family-friendly’ policy highlights friction between traditional values and modern ideals

Privacy can be hard to come by in India. Life is a communal swirl of relatives, neighbors and friends. Cities are crowded, and prying eyes are everywhere.

Enter Oyo, a popular hotel-booking platform. The company, backed by big names in venture capital, built a hip reputation as a gateway to “love hotels” for unmarried couples. Inside its budget rooms, young lovers who might otherwise be left to steal furtive kisses in the nooks and crannies of public parks or shopping malls could exert their passions behind closed doors.