iPhone market share in India touches 10%

For the first time since launching iPhone sales in India, Apple has entered the top five smartphone brands by volume, achieving a 10% market share during the October-December period, according to Counterpoint estimates.

This milestone highlights the growing popularity of Apple in India, driven by a combination of premiumisation trends and no-cost financing schemes. Strong discounts on previously launched iPhone models resulted into double-digit growth in Apple’s shipments last year.