Apple launches app for its online store in India
Apple Friday announced a dedicated app for its official store in India, offering customers with more personalisation when purchasing products and services. The app available to existing Apple users in India will offer personalised recommendations to enhance the shopping experience.
The app comes as the iPhone-maker is aggressively expanding its distribution in India, reaching the smaller towns and cities in search of further growth in sales. The online store app will complement the company’s physical flagship retail stores that opened in 2023 in Mumbai and New Delhi. Future store locations are planned in Bengaluru, Pune, Delhi NCR, and Mumbai, the company said in a statement.
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online.
The Apple Store app will feature multiple tabs among its products and services. Products will offer a single destination to easily discover the latest Apple products, accessories, and services, while learning about key Retail programs like Apple Trade In, and financing options. The For You tab offers a seamless shopping experience by providing customers with the most timely and relevant information and recommendations, while highlighting and organizing saved or favourited items for quick access, the company said.
The app provides options for both home delivery of products or pickup services.
Once a customer purchases their new product, the Go Further tab can connect them to Apple’s knowledgeable Specialists for online Personal Setup sessions.
Customers can also customise their Mac with a more powerful chip, extra memory, or additional storage, as well as engrave their AirPods, iPad, Apple Pencil Pro, Apple Pencil (2nd generation), and Air Tag for free with a mix of emoji, names, initials, and numbers in a choice of eight languages.