TikTok users move in large numbers to Chinese app Xiaohongshu

TikTok users are moving in large numbers to another Chinese app called Xiaohongshu, meaning “little red book” in Mandarin.

Popularly known as RedNote, US mobile downloads of Xiaohongshu almost tripled in the past week (vis-a-vis a week before that), according to San Francisco-based market intelligence firm Sensor Tower.