Fashion, accessories emerges as most selling products on e-commerce platform: Report

New Delhi [India], January 15 (ANI): Fashion and accessories emerged as the most significant category in 2024, contributing 30 per cent of the total order volume, followed closely by beauty, wellness, and personal care at 19 per cent, according to Unicommerce, an e-commerce enabler company.

Within fashion, casual wear and western wear continued to be customer favourites. Among beauty products, face and body washes, moisturizers, and sunscreens led the pack, alongside health supplements and sunglasses in other categories.