Vodafone Idea unleashes unlimited 4G data, prepares for 5G battle with Jio and Airtel

In a bold move to challenge rivals Reliance Jio and Bharti Airtel, Vodafone Idea (Vi) has started offering truly unlimited 4G data to customers in select circles. This comes as the telco—India’s third largest—gears up for a phased 5G rollout in March 2025.

To be clear, Vi hasn’t launched any new plans. Instead, it has revamped certain existing plans adding unlimited 4G data, making them more desirable and value for money. Fair Usage Policy (FUP) limitations do not apply to these plans and so, you get unrestricted data access at no extra charge. Jio and Airtel still have a leg-up as they are offering unlimited 5G, though.