Swiggy Instamart launches InstaWarmer at CyberHub
By
Binu Mathew
Swiggy Instamart has introduced InstaWarmer, a hands-free heating station, at CyberHub, Gurugram, as part of its winter campaign. The installation, unveiled on January 11, provides instant warmth to users by detecting hand movements.
Conceptualised with Dentsu Creative Isobar, the activation promotes Swiggy Instamart’s winter essentials collection in partnership with Lifelong. The collection features heaters, geysers, kettles, and hot water bags, all available for delivery in 10 minutes.