Apple denies using Siri data for marketing, advertisers

Apple on Thursday said that it never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.

Last week, the tech giant last week paid $95 million to settle a class-action lawsuit, which alleged that it recorded their private conversations with Siri and disclosed these conversations to third parties such as advertisers.

“We are constantly developing technologies to make Siri even more private, and will continue to do so,” said the company in a statement.