Salesforce Is a Dark Horse in the AI Race

(Bloomberg Opinion) — In the frothy business of selling artificial intelligence service, Salesforce Inc. has been punching above its own weight. “Salesforce?” I hear you wonder. The folks in the dull business of selling customer relationship management software?

Yes, and they’re getting aggressive about AI too. The company has just become the first major tech firm to launch a new breed of generative AI tools known as “agents,” which others on the cutting edge of the field have long talked about without delivering anything.