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Streaming likely to overtake pay TV globally in 2025, says report

Binu Mathew
By Binu MathewJanuary 7, 2025

The video streaming business is maturing globally. This year will be the first when streaming video generates more revenue ($213 billion) than pay TV ($188 billion).

Every major subscription-based streaming service has introduced an ad-tier and this push into the free world will continue. Growth will come from being more like TV – in distribution, pricing and even in programming to a great extent.

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