AI chatbots boost US holiday season online sales by 4% in 2024: Report

Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by nearly 4 per cent year-over-year, according to a report by Salesforce.

Retailers turned to nifty conversational customer services – or chatbots – among others such as targeted promotions, product recommendations and loyalty programs, to influence customers hunting for trending products and best bargains.