Using partnerships and AI to enhance India presence: Ebrahim Matthews, Senior VP, International Higher Education, Pearson

Global education company Pearson has started using artificial intelligence (AI) to translate some of its international blockbuster titles into Indian languages. “India is Pearson’s largest higher education market after the US and Canada, and we are doubling down on our investment here,” said Ebrahim Matthews, senior VP, International Higher Education, Pearson. Recently in India to forge new partnerships with edtech companies and educational institutions, he told FE’s Vikram Chaudhary that, using the power of AI and partnerships, Pearson is making global books more suited to the Indian market, both in terms of context and content. Excerpts: