Maha Kumbh to merge cutting-edge tech with tradition for digital experience

On a cold winter morning, the tranquil air of Parade Ground in Sangam is broken by murmurs of a group of young men, their attention fixed on a massive poster in the corner.

Their phones were pointed at the poster’s edges that had four QR codes the one-stop guide for people of the digital age for all activities at this year’s Maha Kumbh believed to be a centuries-old festival where millions of people partake in ancient rituals by the riverside.