Delhi polls: Parties go tech-savvy, use AI for creative ads, sharp jibes

With Assembly elections in Delhi due in February, political parties are using Artificial Intelligence to churn out creative ads and visuals — projecting their leaders as heroes and targeting rivals with sharp jibes.

From calling its supremo Arvind Kejriwal the “GOAT” (Greatest of All Time) to portraying him as “Delhi ka Beta” (Son of Delhi), the ruling Aam Aadmi Party (AAP) is creatively leveraging Artificial Intelligence (AI) in its campaigns.