Consent management, parental nod for kids on social media in focus: Experts on DPDP

The draft DPDP rules which moot parents’ verifiable consent to create a child’s user account on social media platforms, and adds localisation requirement for certain types of personal data has significant ramifications for big tech firms, experts say noting that businesses may also face “complex challenges” in managing consent which is core to data protection norms. According to Deloitte India, maintaining consent artefacts and offering the option to withdraw consent for specific purposes would necessitate changes at design and architecture level of applications and platforms.