Was Zomato delivering ‘girlfriends’ on New Year’s Eve? Here’s what their report says

Pizza, Biryani, Dosa—these were the top three food items that India ordered the most in 2024, as per Swiggy’s report. But on Zomato, people searched for more than just food. They also looked for a ‘girlfriend’ and even a ‘bride’ on New Year’s Eve.

Yes, you heard that right. As per Zomato’s annual insights report for 2024, around 4,940 users searched for “girlfriend”, and 40 searched for “dulhan” while using the app. The report also included snapshots of user behaviour and ordering patterns.