Police probe cyber fraud targeting Ayurveda firms

NEW DELHI: Delhi Police has launched an investigation into a cyber fraud targeting an ayurveda merchandise firm.

The probe was prompted after a director of Sanyasi Ayurveda alleged that some frauds were using a promotional video of his brand, according to the FIR filed in the matter.

The complainant, who wished his name is withheld, said his company’s name and video were being exploited to sell counterfeit ayurvedic products online without authorisation and approached authorities.