How Vodafone Idea’s 5G launch in March could shake up telecom pricing

Vodafone Idea (Vi) is gearing up to launch its 5G mobile broadband services in March, with competitive pricing to attract customers from rivals Reliance Jio and Bharti Airtel, which already offer nationwide 5G networks, according to a report by The Economic Times.

Initially, Vi is expected to roll out 5G in 75 cities within its 17 priority circles, focusing on industrial hubs with high data consumption, the report said. Industry experts predict the company’s entry-level 5G plans could be priced up to 15 per cent lower than current offerings from Jio and Airtel, potentially sparking a price war.