Quick commerce set for both evolution & tight competition in 2025: Zepto CEO

Bengaluru: It will be a year of evolution for quick commerce in 2025, as it scales up to the levels of e-commerce and it will not be an easy game. In a post on the social media platform – LinkedIn, Zepto’s co-founder Aadit Palicha observed, “In 2025, it will become more clear that quick commerce requires exceptional execution to succeed and it will be challenging for every single player to deliver that level of execution.”