Elon Musk rebrands as Kekius Maximus, adopts Pepe image on X: Here’s why

Elon Musk changed his name on his social media platform X to ‘Kekius Maximus’ and replaced his profile picture with a variation of Pepe the Frog, a meme character, ahead of the New Year. The change has set off speculation about Musk’s possible involvement in the burgeoning cryptocurrency named after his new alias.