Radio Ads in India grow 2% in 2024: TAM report

Radio advertising in India recorded a 2% growth in advertising volumes during January-September 2024 compared to the same period last year, according to the latest AdEx India report. The report, made in collaboration with RCS India, analysed data from over 120 radio stations across the country, the company claimed. The services sector remained the largest contributor to ad volumes, accounting for 30% of the total. The auto sector followed with a 10% share, while retail and BFSI (Banking, Financial Services, and Insurance) held nine per cent each. BFSI improved from fifth place last year to third during this period.