UPI AutoPay yet to gain user acceptance

Even after four years of existence, UPI users are still unfamiliar with the UPI AutoPay feature. According to a survey by digital payments fintech company Phi Commerce, 60% of merchants who participated in the survey agreed that users need to be more aware of this feature.

Based on respondents’ feedback, the survey report highlights the need to make it more intuitive, provide transparent opt-out mechanisms for those who want to discontinue the service, reduce friction, and provide flexibility.