Unicorn boom or bust: India’s best and worst performing startups in 2024

India’s startup ecosystem has been a focal point of innovation and entrepreneurial spirit, especially in 2024. As the country continues to solidify its position as one of the largest startup hubs globally, the ecosystem is marked by both remarkable successes and notable failures. This article delves into the best and worst performing startups in India, analysing their journeys, market strategies, and the factors contributing to their performance.