Paytm introduces AR-powered Christmas campaign

Paytm organised a campaign utilising Augmented Reality (AR) technology to mark Christmas celebrations. From what is understood, the initiative was held in Delhi and Bengaluru, incorporating AR to enhance the shopping experience. Reportedly, participants received stockings containing a Paytm QR code. By scanning the code, they accessed an AR experience that revealed cashback points and deals on the Paytm app.