Telcos say direct to mobile tech poses challenges; demand transparent auctions

Telecom operators, represented by the Cellular Operators Association of India (COAI), on Monday said the proposed direct-to-mobile (D2M) technology will pose new challenges for them. The new technology will create a separate broadcasting network, thereby undermining market fairness, telecom operators said.

Once implemented, D2M services would pave the way for streaming television and video content directly to mobile phones, without an internet connection. Consumers will get to choose between internet streaming and D2M for viewing live television on their mobile handsets.