Shopping, streaming, and memes: Top 10 social media trends that ruled 2024

As India continues to expand its digital footprint, social media in 2024 evolved into a space where culture, commerce, and connection collide. With over 900 million internet users and some of the world’s most vibrant social media communities, India continues to be a trendsetter. Here’s a look at the top 10 social media trends for 2024.