YouTube will soon take down videos by Indian users with clickbait titles and thumbnails

YouTube has announced stricter measures against Indian users and content creators who upload videos with “egregious clickbait” in the title or thumbnail.

“Egregious clickbait occurs when the video’s title or thumbnail includes promises or claims that aren’t delivered within the video itself, especially when that content focuses on breaking news or current events,” the Alphabet-owned company said in a blog post on Wednesday, December 18.