Trai move on int’l SMSes unlikely to help Reliance Jio, Bharti Airtel and Vodafone Idea’s cash flow

MUMBAI: The telecom regulator’s latest move to formally define international SMSes as those originating from computers outside India is unlikely to help local telcos Reliance Jio, Bharti Airtel, and Vodafone Idea generate more cash from multinationals like Amazon, Uber, Meta, and American Express. This is since the Telecom Regulatory Authority of India’s (Trai) definition is open-ended and has not made a clear differentiation for data processed by global servers, according to legal experts.