Sukhbir turns InstaSanta in Swiggy Instamart’s 10-minute festive gifting campaign

Swiggy Instamart, India’s quick commerce platform, has rolled out its festive campaign, #InstaSanta, featuring the King of Bhangra, Sukhbir. The campaign brings a unique take on Christmas gifting, promising 10-minute deliveries with a desi flair.

The campaign’s centerpiece is an ad film starring Sukhbir as InstaSanta. Trading in Santa’s sleigh for a decked-out tractor, Sukhbir delivers gifts while grooving to his iconic track, “Oh Ho Ho Ho.” The ad has already garnered over 2.1 million views since its launch.