ONDC encouraging ride-hailing apps to increase penetration beyond metro cities: MD and CEO T. Koshy

The Open Network for Digital Commerce (ONDC) is working with existing network participants as well as interested apps to increase penetration in tier-II and tier-III markets, thereby enabling a truly democratised mobility ecosystem, T. Koshy, the managing director and chief executive officer of the body, said during a media discussion on Monday.

While innovation and methods to expand serviceability lies in the hands of the firms building on the open network, ONDC is helping participants with discoverability, the executive said.