Tier 4 towns, Gen Z boost Meesho’s orders by 35% this year

E-commerce unicorn Meesho, which primarily serves shoppers beyond tier I cities and metros, has recorded a 35% year-on-year rise in the number of orders placed on its platform this year. The growth largely came from categories such as beauty and personal care, and home and kitchen, which saw about 70% year-on-year growth in orders.