The rise of family-centric OTT content: A game-changer in streaming

Over-the-top (OTT) streaming has been rapidly evolving due to increased technological advancements and changing user preferences, the rise of family-centric content being the most eminent one. The pressure to regulate content to limit obscenity and explicit material has been instrumental in driving this. Family-centric content is also preferred by advertisers due to its less controversial nature and is supported by a growing demand of audiences that prefer sharing their screen time.