Meesho sees 35% order growth in 2024; number of users up 25%

SoftBank-backed ecommerce company Meesho on Friday said it has recorded a 35% annual growth in orders while the number of users on the platform increased 25% to 175 million in 2024. The ecommerce firm said that surge in consumption and growing adoption of ecommerce in tier 2 and smaller towns fuelled a cumulative 70% order growth annually across categories like Beauty and Personal Care (BPC), and Home and Kitchen.