‘Vivo X200 series underlines brands emphasis on continuous innovation’

Vivo’s new X200 series smartphones launched in India today showcase the brand’s emphasis on continuous evolution and consumer-centric innovation, Geetaj Channana, Head of Corporate Strategy, vivo India, told indianexpress.com.

“It is phenomenal… in 10 years we have grown as a brand, we have grown to a leadership position in the premium segment in India and it is our responsibility to take it forward,” Channana explained, underlining how the company has been setting new benchmarks in terms of smartphones, especially its flagships. Vivo now has a 16% market share in the Rs 30,000 segment of smartphones.