Telcos deploy tech to block pesky messages to curb spam and fraudulent communications

Private telecom operators have started rejecting commercial messages with undefined or mismatched telemarketer (TM) chains, in compliance with the Telecom Regulatory Authority of India’s (Trai) directive to curb spam and fraudulent communications.

Extensive groundwork has been laid out to ensure a smooth transition, prioritising minimal disturbance to consumers, industry executives said.