Flipkart Mafia-backed quick commerce startup FirstClub eyes top 10% Indians, gets $8 mn funding boost

Former Flipkart executives-run e-commerce omnichannel retailer FirstClub aims to tap into the top 10 per cent of India’s population, people with annual household income above ₹15 lakh, amid the e-commerce industry boom, Moneycontrol reported on Thursday, December 12.

The company’s founder, Ayyappan R, told the news portal that the platform will be for people who do not mind paying more money for premium products if they are of the highest quality.