Zomato rolls out new ‘recommendations from friends’ feature; here’s what it’s about

Online food delivery platform Zomato Limited announced on Tuesday, November 10, that it has launched a new feature called “recommendations from friends,” which aims to personalise the user experience while ordering food.

The company also disclosed that the latest feature was rolled out to the application last week and is available in the newest version of the Zomato app. The food delivery giant aims to harp on the recommendation from the user’s friend factor, which is a step towards personalising the user experience.