Moloco Research Reveals Untapped Potential in Mobile Gaming App Marketing

Mobile gaming app marketers may be missing out on opportunities to uncover high-value users and drive growth in global markets

According to new research, 71% of mobile gaming app marketing spend is focused on 10 countries

Indian IAP gaming app marketers focus budgets outside of Asia Pacific with higher relative spend in Europe (33%) and North America (35%)

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile Gaming Insights for Global which shows that mobile gaming app marketers are overly focused on a limited number of countries.