Man walking with billboard of food delivery app in Bengaluru goes viral; raises ethical concerns and online debate

A recent image shared by a marketing strategist has highlighted an innovative yet controversial form of advertising that is gaining attention in Bengaluru—using humans as mobile billboards. In the photo, three men are seen walking down a busy street at night, each carrying an illuminated advertisement board promoting a 10-minute food delivery service. The advertisement itself grabs attention because of its unique method of delivery, where people become the moving canvases for the marketing message. This practice, while innovative, has sparked intense debate over its ethical implications and cultural significance.