Bengaluru startup Swish’s marketing strategy with ‘human ads’ spark social media debate, ‘make me so sad’

Bengaluru-based startup Swish has created a social media stir with its unconventional marketing strategy, using people as walking advertisements instead of traditional billboards. Images and videos of individuals carrying illuminated ad boards promoting Swish’s 10-minute food delivery service have gone viral on social media, igniting a debate among netizens.