The rise of Bluesky: Elon Musk’s decentralised rival reaches 25 million users, rises as Twitter’s social media rival

Bluesky, a decentralised social media platform, is witnessing significant growth, with its user base nearing 25 million. This surge comes as users explore alternatives to X (formerly Twitter) due to dissatisfaction with the platform’s changes under Elon Musk’s ownership.

Musk’s purchase of Twitter in 2022 and his “free speech absolutist” reforms spurred many to leave the site. While platforms like Mastodon and Threads initially attracted users, Bluesky emerged as a promising alternative, particularly after Donald Trump’s recent presidential election.