Google Search now lets you turn off personalised results with a single tap: Here’s how it works

Since the early 2000s, Google has been redefining the way we look for information on the internet. The tech giant accounts for almost 90 per cent of the search engine traffic, offering personalised search results for users. This is quite helpful for most users, but sometimes you may want to see generalised search results. It can also be handy for individuals or researchers looking for an unbiased search experience or shoppers who want to compare products.