OnePlus unveils Project Starlight with Rs 6,000 Cr investment to strengthen products, services in India

OnePlus has announced Project Starlight, a Rs 6,000 crore initiative to accelerate innovation in India over the next three years. The investment will focus on durable devices, enhanced customer service, and India-specific features, reinforcing the company’s commitment to its growing Indian user base.

Under Project Starlight, OnePlus aims to create devices that withstand the unique challenges of Indian conditions, including extreme heat and heavy usage. OnePlus has introduced the Green Line Worry-Free Solution, addressing concerns about AMOLED displays.