Myntra taps into quick commerce with M-Now, promises delivery within 30 minutes

Fashion and lifestyle e-commerce platform Myntra on Thursday announced the launch of its quick commerce service ‘M-Now’, which promises delivery within 30 minutes.

Currently operational in Bengaluru, M-Now is set to expand to a mix of metro and non-metro cities across the country in the coming months, according to Myntra CEO Nandita Sinha.