Flipkart-owned Myntra launches 30-minute order delivery with ‘M-Now’

In a bid to gain first mover edge, Myntra has announced the launch of ‘M-Now’, which would enable shoppers to receive their orders in about 30 minutes. This quick-commerce offering will be initially available in Bengaluru, and will be expanded to more cities later.

Already applicable on a wide collection of 10,000 styles, across fashion, beauty, accessories and home, the one-of-its-kind expedited delivery feature is slated to be scaled to over 1 lakh styles in the next 3-4 months. With this, Myntra is now among the first vertical players of scale globally to start delivering fashion at hyper speed.