Blinkit vs Instamart: Chasing a moving target in quick commerce race

Competition in the fast-growing quick commerce sector is heating up as Swiggy Instamart faces a tough challenge in narrowing the gap with Blinkit, which currently dominates the market.

In the second quarter (Q2) of 2024-25 (FY25), Instamart’s gross order value (GOV) rose by 42.1 per cent quarter-on-quarter (Q-o-Q) and 75.5 per cent year-on-year (Y-o-Y), reaching Rs 3,382 crore. Its adjusted earnings before interest, tax, depreciation, and amortisation (Ebitda) margin improved to minus 10.6 per cent, compared to minus 18.1 per cent Y-o-Y.